Website Content.

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Creating good website content for your web pages, isn’t really too difficult to do. While many people produce articles for newspapers or magazines to simply get read by other
people.  Writing articles online is a different kettle of fish.  It breaks down to a split
purpose. Online, you need to take into consideration what Google and the other search engines would like to see on your web pages, and adapt your website content to those search
engine’s practices.

Firstly, creating website content for the search engines means applying relevant keywords and key phrases to your text.  The search engines posts their many algorithms, (spidey bots), which search the World Wide Web for new articles and other content, for them to index and include in their search results, (search
listings).

By choosing the right keywords and key phrases, and following the accepted practices of the search engines.  You could put your website in a good position to benefit from being indexed quickly and correctly.  If you don’t follow “their way” of what creating good content is, the more established internet sites will always come out on top, and always be indexed and listed, while your site might be overlooked.

Even though you need to take into consideration exactly how Google, Yahoo and other search engines will index and rate your content.  There is another consideration you need to bare in mind.  That consideration is people.  You do not want to alienate visitors with search engine only content.  Generally speaking, you need to punch the equilibrium scales between, website content for the search engines, and website content for people visiting your site.

To punch the equilibrium scales as far as content is concerned, it is worth following the keyword density rules.  The rule relates to suggested keyword thickness for any written section of your web pages.  Simply put, that equates to 1 to 4 %; in other words, 1 to 4 keywords or key phrases mentioned within every 100 words, but also making sure the keywords or key phrases are placed
effortlessly within the written text.  The text itself has to read well, and ultimately makes sense to the reader and well as the search engines.

There are some sources that will state keyword density is not all that important and can be ignored.  Here’s what I think;
anything keyword related that can help your website get indexed and into the search results, is worth paying attention to.  After all, Google search results are keyword based, so how bad can it be if you pay attention to optimizing your web pages by creating good website content, using the 1 to 4 keyword density rule?

Just remember to bare in mind the combined function, (as stated above), of creating good content for your web pages.  Work with your selected keywords and key phrases using the 1 to 4
keyword density rule, but try not to deteriorate your content with misplaced keywords or key phrases.  Write interesting, useful
information for your visitors to enjoy and the search engines to approve.

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This particular On Page SEO strategy is one of the ranking factors Google will take into
consideration when ranking your website.
Following it will benefit your website, and at some point mean the difference between
having a PR1 or PR4 ranked site.

Resources.

Google Webmaster Tools – Read More information on the creating good content practices.

Keyword Research Service – Help with finding good relevant keywords for your website.

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